Search Engine FriendlyOnline Translations
Effective online copy works differently to classic advertising copy.
- extensively structured
- provides the most important information first to facilitate skimming
- interactive, leads a dialogue with the user
- focused on giving information, with branding as a side effect rather than main purpose
- is integrated into your SEO strategy
That’s why, when translating a website into German, there is more to allow for than just language and copy writing skills.
Want to talk about your project? Let’s get in touch.
Some clients I have already worked for.
Some FAQ about online copy.